Choose the format, models and budget
Match production settings to the destination and the story.
2 min read
In this lesson
- Choose an aspect ratio intentionally
- Use estimates and model eligibility before spending
Start with where the film will live
A portrait social film and a landscape drama ask for different compositions. Choose the format and aspect ratio before developing elaborate staging. Landscape is required for Rush Watch submissions and featured placement; do not assume a portrait production can be fixed later with a crop without losing important action.
Runtime affects how many story beats you can communicate. Leave room for reactions and transitions. Resolution changes the output size, not the quality of the story or the clarity of a direction. Pick a suitable working resolution before spending more on a final result.
Choose models by the task
Read the model choices and supported settings in Rush. Use the video model for motion and performance, and the image model for the visual references you need. Model availability, supported lengths and resolutions can differ. A more expensive model cannot resolve a contradictory brief.
Eligible Free models can be selected at 720p by Free-plan and signed-out visitors; starting work may still require an account. Check the current estimate and your available credits before accepting. If you change runtime, model, resolution, casting or the work selected for a reshot, review the updated quote rather than relying on a remembered price.
Put it into practice
Plan the same idea for a landscape short and a portrait social clip. List which framing choices must change, then choose one version and its working settings.
- The aspect ratio suits the intended destination
- You can identify the current estimate before accepting work
Go deeper in the handbook
Choose an image, video or audio model